Lead generation tools allow users to get contacts and information about websites that use certain technologies. They can be very valuable when looking for potential customers.
Both Webspotter and BuiltWith are more or less this type of software.
However, although both tools belong to similar classes, there are many differences between them. Due to these differences, users can swap one tool for the other and get a number of benefits.
In this article we will compare both solutions, and you will be able to see that Webspotter can be an excellent alternative to its competitor, BuiltWith.
We should compare both products in several categories to make sure the comparison is complete and clear. We picked these nine categories:
First of all, we should compare the products in terms of the amount of provided website data.
According to the BuiltWith website, the solution tracks technologies on 370 million domains.
However, there are some discrepancies in the numbers. On another page, we see a different number of monitored websites.
Webspotter monitors technologies across 252 million domains.
BuiltWith wins in this category, as it covers more sites although there are discrepancies in the actual numbers on the company's website.
According to the BuiltWith website, the solution tracks about 32,000 technologies, while Webspotter tracks 645 technologies respectively.
BuiltWith tracks more technologies than its competitor, so we consider BuiltWith a winner.
Both tools have rich filtering capabilities. For example, in Webspotter users may combine searching by technology and keywords - which allows them to find specific leads from a certain vertical. For example, you can enter a query "seo agency" and find a bunch of SEO agencies. Users also can filter websites by such parameters as "traffic" or "Open Page Rank".
Using BuiltWith, customers also can find relevant sites using specific keywords, technologies, with certain amount of traffic or technology spend (budget).
BuiltWith has a different and larger set of filtering criteria, while Webspotter lets one combine technology usage conditions in more advanced ways and filter by page rank. You may also choose to target only websites for which contact information (such as emails) is available.
It's a tie. Both products have excellent filtering features, with each of them boasting unique search conditions.
Both solutions provide emails of potential leads.
Webspotter's data says that at the moment the tool has 88 million emails collected. BuiltWith doesn't display the number of available addresses.
It also should be noted that BuiltWith doesn't provide contacts and other personal information for EU residents for GDPR compliance.
For each provided email Webspotter offers URL of a location where the email was found and other context data, while the sources of emails offered by BuiltWith are unknown.
Webspotter divides emails into personal (they contain the name of a person) and role-based which may indicate a person's position (such as "sales", "admin", "support" etc).
Webspotter, as its contact data is more detailed and useful regarding lead generation.
Webspotter provides users with several metrics related to domains, therefore, when getting lists of sites, you can see a lot of useful data about each website:
Alexa rating - allows users to analyze a site's attendance rate and select the most popular domains.
The Majestic Million - this is the list of top sites with the largest numbers of links according to Majestic SEO, which allows you to select sites with a larger number of links. This feature may be useful if you are looking for bloggers for your SEO campaign.
Open Page Rank - this is an alternative to Google Page Rank, another metric standing for a site's popularity.
BuiltWith also provides additional website data.
For example, the tool provides data related to customer change, acquisition, loss history for public companies.
Despite the fact that both tools provide website data that may be valuable to users, Webspotter's data is more relevant regarding lead generation.
That's why we consider Webspotter a winner in this category.
As you could see from the previous sections, the feature sets of the two solutions are different in a number of ways. Let's take a look at each tool separately to find out what the differences are.
Let's start with Webspotter.
First, Webspotter contains the technology database, where technologies are divided into categories.
After you open a technology profile, you can check out the number of websites that use it. Also, the tool show users the technology's market share among all technologies in the same category.
Also, the solution allows users to find sites that use certain technologies via simple search.
The second main Webspotter's feature helps users to get lists of sites via the advanced search with a set of additional filters.
With another feature, you can check if there are any technologies you are interested in on certain individual sites.
The last of the main functions of the product is an email database. Webspotter allows users to see corporate and personal emails related to specific domains.
Now let's look at BuiltWith.
As any similar tool, BuiltWith contains a database of technologies.
Users can browse technologies that interest them by categories and see additional technology data.
Also, the tool shows contacts of potential leads. In addition, BuiltWith allows users to import their own lists of existing customers to check their technology usage - a feature that Webspotter also has, but it is more developed in BuiltWith.
Among all the BuiltWith features, we should name the tool's Cyber Risk Auditing feature.
BuiltWith wins in this category, as it offers wider functionality. However, Webspotter offers more relevant features regarding lead generation.
As we have said, both solutions are quite similar in functionality, still, they are not similar in convenience and ease of use.
Since BuiltWith is trying to cover too many features, its potential users may have problems with understanding of how everything works.
Let's just take a look at the websites of both products.
Here is the website of BuiltWith and its extensive menu. Try to find the features you need if you're a new user of the tool!
For comparison, here is the Webspotter's site. These are all the tabs of the site and the tool's interface.
We consider Webspotter the winner in this category, and there is a simple reason for this.
As a tool, Webspotter has a more narrow focus on lead generation and website tracking, and therefore it has less extensive functionality than its competitor.
Thus, potential users of Webspotter can understand how to use the solution in just a few minutes.
As you can see in the screenshot below, the minimum amount you have to pay for using BuiltWith is $ 295 - still, with this cheap plan, you most likely won't really benefit from the tool's usage.
If you want to access the main core of the tool's functions, you will have to pay $ 495 from the start.
On the opposite, users can utilize some parts of Webspotter's features completely free of charge. They only have to pay for a monthly subscription; there are several flexible plans.
The tool's potential users also can check out the free trial version.
Webspotter wins in this category since the tool contains several valuable and free features, and its plans are much more affordable.
Also, using the full functionality of Webspotter, you'll spend much less than using BuiltWith.
The free-of-charge basis of some Webspotter's features makes it more accessible to a wide range of users.
At the same time, not everyone can regularly give away hundreds of dollars for using BuiltWith.
Webspotter, since the tool is really inexpensive and open to a wide range of users.
According to the results of our comparison, Webspotter is the winner.
Webspotter has less extensive functionality than its competitor, but the tool is much more affordable, convenient, and accessible to a wide range of users. Also, we find Webspotter more relevant regarding lead generation.
In order to make sure that our comparison is fair, you can try Webspotter right now.